![]() ![]() ![]() With the ups and downs in the wedding industry due to COVID-19, we also noticed a fluctuation in how much vendors charge for their services. The least affected businesses were that of wedding photographers and makeup artists. The most impacted businesses were wedding planners and decorators which can be attributed to the 180-degree change in the wedding industry’s day-to-day operations due to the pandemic. Only a minority of the vendor population mentioned that they had witnessed minor or no change (6-10% only). More than 80% of vendors agreed that more than 30% of their business was affected. The following inputs are derived from wedding vendors registered on WedMeGood. Effects of Covid-19 on wedding businesses Followed by photography & makeup artist where only 9-10% of users said their spending had been reduced.ģ. However, categories like wedding apparel, beauty and jewellery did not see a significant drop in spending since only 6-7% of users said they spent less on wedding wear and jewellery. Wedding venues, catering, entertainment, planning, the decor were the most impacted categories with the majority of people saying that they cut down spending in these areas. Let's take a look at which categories suffered the most cutbacks in budget 2. If we look only at people who planned intimate weddings, within that group more than 60% mentioned that they spent lesser than previously imagined. 33% of all respondents mentioned that they spent lesser than what they had originally budgeted, however, the balance mentioned that they budgeted the same or overspent. While it was presumed that since many users were forced to reduce the scale of their weddings, their wedding budgets too might have been reduced. This may simply also be because Covid acted as an accelerant to what was already happening in the wedding industry- a gradual reduction in guest count year on year. What's interesting to note however is that a third of the people responded by saying that while they did not have an intimate wedding (under 100 pax), it was smaller than they had originally planned. While 42% of users responded that they went ahead with their original guest list (200+), the balance all cut short their guest lists in keeping with covid surges. The scale of weddings in 2021īased on our data, 83% of our users responded that they went with their original wedding dates and on other hand 17% responded that they postponed their weddings. In keeping with our annual survey, we polled over 3000 users and wedding vendors on WedMeGood and analysed over 120,000 data points within our app on how the year (Jan 2021- Jan 2022) had changed the scale, size and preferences of the industry. 2021 has been a tumultuous year for the wedding industry. ![]()
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